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Author: MediaZ Year of publication: 2018 Publisher: The Gioi Library of the University of Social Sciences and Humanities, Viet Nam National University Ho Chi Minh City Document location in storage: Q529.0-211.1 / F105P : Marketing - Reading Room (Dinh Tien Hoang Campus, Thu Duc Campus) |
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Facebook is a term quite familiar to us; surely every one of us - people born in the new era - has used and is using Facebook. According to statistics (2018), the number of social network users has reached 3.3 billion, accounting for 43% of the world's population. On average, each person spends 4.5 hours a day online on this social network. A figure that cannot be ignored. And this number is increasing day by day with no signs of stopping. Facebook - a tool that helps erase spatial distances, bringing everyone closer together with many amenities that make it easy to connect and socialize with friends. At the same time, Facebook is also a useful entertainment channel, a place to nurture the soul and emotional life of people with the ability to update information down to the second. In particular, this is also a "fertile land" for businesses. "Fanpage is a tool that helps businesses easily promote their products, services, as well as their brand to customers effectively. When you own a Fanpage, the distance between you and your customers will be shortened because all interaction and transaction activities on the Fanpage are carried out directly, quickly, and accurately. Even more importantly, the Fanpage also helps businesses easily build trust in their products and services in the hearts of customers, and it will certainly be one of the effective support tools for you when building a brand on Facebook." (Excerpt from Foreword - MediaZ) So how to make your Fanpage achieve the best efficiency in marketing support. With a specific view of the Fanpage along with practical experience and careful research through 5 chapters: Chapter 1: Facebook Fanpage is an effective communication tool Chapter 2: Content is king Chapter 3: The impact of visual elements Chapter 4: Advertising – Should or shouldn't it? Chapter 5: Livestream The book Facebook Fanpage: An effective communication tool is like a guidebook that helps any of us successfully build a brand page and bring our brand closer to everyone. We would like to respectfully introduce it! |
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