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Author: Phan Van Truong Publication Year: 2018 Publisher: Tre Library of the University of Social Sciences and Humanities, Viet Nam National University Ho Chi Minh City Document location in repository: Y9 \ M458Đ: Psychology - Reading Room and Circulation Room (Dinh Tien Hoang Campus), Reading Room (Thu Duc Campus) |
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“Thang Bom has a palm-leaf fan” - a nursery rhyme that seems like just a fun childhood memory, but it is actually a profound lesson, a core and consistent philosophy in negotiation, a common task that each of us performs in our daily lives. Bom and the wealthy landlord are two masters who, through 5 rounds of negotiation, reach a final result that is satisfying for both parties, leaving no one disappointed. Professor Phan Van Truong - international trade advisor to the French government and author of the book “A Lifetime of Negotiation”, is a person with over 40 years of experience in the field of negotiation. He has encountered and distilled many golden experiences in the profession of negotiation. In the book “A Lifetime of Negotiation”, based on the nursery rhyme, the author guides readers into every nook and cranny of the negotiation profession, providing readers with the strengths, weaknesses, tips, and experiences of top negotiators around the world, showcased in negotiations across various fields, bringing us many valuable lessons and helping us understand more about the art of negotiation. We would like to respectfully introduce this dedicated book to readers! |
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