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Authors: Howard Schultz; Joanne Gordon Translator: Le Hoang Lan Publisher: Tre Publishing House Year of publication: 2015 Library of the University of Social Sciences and Humanities, Viet Nam National University Ho Chi Minh City Location in collection: Q9(7M5) - Economics of countries: Reading Room (Dinh Tien Hoang Campus, Thu Duc Campus) |
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Howard Schultz – chairman and CEO of Starbucks, author of the book "Pour Your Heart Into It" – shares stories, experiences, and lessons since he returned to his role as CEO of Starbucks in 2008 to help the company overcome financial difficulties and guide the company back to its core values. The years 2007-2008 were a difficult period in the history of Starbucks' formation and development. And "Onward" is the answer to the period that followed, as the company recovered and grew. Howard also has fears, doubts, and failures like many others. But he has great determination, mindset, and strategy to realize the vision he set out from the moment he founded Starbucks. This is something many business people can learn from him. With an engaging writing style, interesting and instructive stories, the book is a valuable reference for those who want to help their company overcome difficult times or those who want to learn about building a company. Source: http://www.nxbtre.com.vn/ We respectfully introduce this to readers! |
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