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Author: Damian Ryan. Translator: Thao Nguyen. Publisher: Lao Dong. Year of publication: 2015. Library of the University of Social Sciences and Humanities, Viet Nam National University Ho Chi Minh City. Document location: Q5 : Economics : Reading room (Dinh Tien Hoang Campus, Thu Duc Campus) |
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The concept of digital marketing is now no longer unfamiliar to marketers. From multinational corporations to small shops, digital marketing has become a proven effective method. Moving from doubt and hesitation to becoming an indispensable part of integrated marketing plans over the past 3 years. Nearly 3 billion people, or more than 1/3 of the world's population, are active online. And this number will increase by one and a half, or even double, in the next few years. Traditional marketing is becoming less effective because consumers have too many choices and are turning to the internet. They spend most of their free time online. They interact more and want to participate more. And creative digital marketing campaigns will help your business reach them. In the book "Understanding Digital Marketing", Damian Ryan has comprehensively summarized digital marketing models, just as its name suggests. At the beginning of each chapter, the author commits to the information you will receive throughout the chapter, and by the end, you will be satisfied. Ryan also provides you with up-to-date information on definitions, implementation methods, and management models for each tool, helping you not only choose the right digital marketing tools but also understand and shape the digital strategy for your business. We highly recommend this book to readers! |
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