Viet Nam Study Program:
In addition to international joint programs for Bachelor and Master levels, the Center for International Education has launched a program to learn about Vietnam - Viet Nam Study Program for foreign businesses and organizations living and working here.
To provide background knowledge of Vietnamese culture and society for foreigners living and working in the field of Marketing in Vietnam. Throughout the course, learners will discover diverse ideas, perspectives, and issues rising in Vietnam when seeking answers for the fundamental values representing this country from ancient to modern times; Guiding from the lens of locals, the course will walk learners through two integrated learning modules in which the lessons are cohesively designed for the deeper understanding of Vietnamese culture and society and systematically arranged according to learners’ needs. The two integrated modules upon which the lessons are planned are presented as follows:
- Vietnamese Culture module: To provide learners with cultural knowledge about VietNam in many aspects, such as beliefs, regions, religions, and attitudes. By understanding the Vietnamese traditional values, learners will be able to apply it in communicating and socializing with the locals more effectively.
- Vietnamese Society module: To equip learners with the basic knowledge of Vietnamese society and group behaviors, thus, enables them to identify and apply the familiar aspects in the Vietnamese Identity and Lifestyles.
The course will be held face-to-face and online (during social distancing). The main language used in the course is English and only Vietnamese is used to introduce key terms. Students will study under the teaching of leading experts in the field of socio-cultural research in Vietnam.
The course is especially suitable for Marketing experts working in the Vietnamese market, holding the position of Director/Manager/CEO, and having proficiency in English as their mother tongue and ESL.
