USSH Signs MoU with Suoi Tien Cultural Tourism Corporation: Collaborating to Foster Educational and Cultural Values

On the morning of March 12, the University of Social Sciences and Humanities (USSH), Vietnam National University Ho Chi Minh City (VNUHCM), officially signed a Memorandum of Understanding (MoU) with Suoi Tien Cultural Tourism Corporation. The event marked a significant step forward in strengthening the bridge between academia and enterprise, while also opening up new opportunities to promote cultural, historical, and creative values in the context of sustainable development.

Speaking at the signing ceremony, Dr. Phan Thanh Dinh, Vice President of USSH, emphasized that the partnership not only marks a pivotal milestone in the relationship between USSH and Suoi Tien, but also paves the way for collaborative opportunities in research, cultural preservation, and knowledge transfer. He stated, “Learning should not be confined within the classroom—it must be expanded through real-world experiences that help students gain deeper insights into their professions, communities, and business.” Guided by its educational philosophy of “Whole person – Liberal – Multicultural Education,” USSH is committed to creating conditions for students to engage with practical experiences, hone their skills, and foster creative thinking.

Highlighting the cooperation potential, Dr. Phan Thanh Dinh shared that the collaboration would bring about various practical programs such as student exchanges, media events, academic seminars, as well as initiatives to preserve and promote cultural and historical values. “Through this partnership,” he expressed, “students will have the opportunity to apply their knowledge in practice and contribute to the community with high-impact initiatives.”

Dr. Phan Thanh Dinh gave a speech at the MOU Ceremony - Photo: LY NGUYEN

Representing the partner organization, Ms. Bui Thi To Trinh, Deputy General Director of Marketing & Sales at Suoi Tien, expressed her delight in establishing a formal collaboration with USSH. She underscored that Suoi Tien is not merely a tourist destination, but also a cultural and educational space imbued with historical and national identity. The partnership, she noted, will enable both sides to jointly implement meaningful educational programs while offering students opportunities for learning and hands-on experiences in a professional environment. She also affirmed Suoi Tien’s commitment to supporting the university in research, cultural preservation, and the promotion of Vietnamese cultural heritage.

Ms. Bui Thi To Trinh, Deputy General Director of Marketing & Sales at Suoi Tien, expressed her delight in establishing a formal collaboration with USS - Photo: LY NGUYEN

The collaboration between USSH and Suoi Tien Theme Park represents the convergence of academic knowledge and practical experience, bridging academic foundations with a distinctive cultural-tourism environment. As a leading institution in social sciences and humanities, USSH continues to seek partnerships that bring knowledge beyond the classroom and into real life, empowering students with practical exposure, skills development, and intellectual growth.

Meanwhile, Suoi Tien stands not only as a premier tourism destination but also as a guardian of national history and cultural values. The collaboration between a long-standing educational institution and a dynamic cultural-tourism enterprise not only offers students opportunities to gain experiential learning but also drives innovation in the development of Vietnam’s cultural and tourism sectors.

According to the agreement, the two sides will collaborate across several key areas:

• Internship & Employment Programs: Providing students with real-world experiences in culture, tourism, marketing, park management, and event organization. Suoi Tien will offer part-time jobs for students during their studies and full-time employment opportunities after graduation.
• Career Orientation & Enterprise Experience: Organizing expert-led seminars in services, F&B, green agriculture, and event organization. Students will also participate in company tours to gain career insights.
• Cultural Research & Cultural Preservation Activities: Joint implementation of scientific research projects and initiatives to preserve and promote historical and cultural heritage.
• Student Exchange Events: Hosting student activities, cultural exchanges, academic workshops, and soft skills development programs.
• Collaborative Scientific Research: Co-developing research projects in the fields of culture, history, and sociology; co-hosting academic and scientific seminars and academic exchange programs to build theoretical and practical foundations as well as share knowledge for community development.
• Cultural and Historical Preservation & Promotion: Developing projects to conserve historical values, organizing exhibitions, and promoting cultural heritage both domestically and internationally.

The MOU signed by two parties - Photo: LY NGUYEN

The signing of the MoU not only opens up numerous practical opportunities for students but also lays the foundation for applied research in the social sciences and humanities. Cultural and historical values cannot thrive without preservation and innovation. Thus, this partnership goes beyond providing internships or career experiences—it is a joint endeavor to co-create knowledge, preserve identity, and nurture creativity.

Photos from the Signing Ceremony:

Source: LY NGUYEN - THU THAO

Translation by KHANH LINH