In the office administration 3 course, which took place in the 2022 summer semester, the students not only dealt with basic knowledge of the marketing mix, market analysis, market research and advertising measures, but also with a project. The task of this project is to plan an advertising campaign for the given situation, whereby specific advertising material is to be created in terms of content, language and aesthetics. This project enabled the students to improve relevant skills such as teamwork, communication skills, willingness to compromise, creativity, etc. in groups. The students presented many attractive advertising materials and campaigns, such as brochures, flyers, posts on the Facebook.
The brochure for the exchange program with HTWG Konstanz created by students
