With its rich and diverse cultural potential, Vietnam can develop a tourism industry that generates high economic benefits while preserving traditional values. In the context of Vietnam's rapidly developing tourism industry and its deep integration into the international community, exploiting the country's cultural, social, and natural values has become a decisive factor for the industry's success and sustainability. One effective and promising approach is Vietnamese studies, which provides a solid theoretical foundation for sustainable tourism development, not only linked to cultural heritage but also aligned with international integration trends. Vietnamese Studies: A Bridge Between Cultural Heritage and Sustainable Tourism Vietnamese Studies, as an interdisciplinary science that researches and trains on the history, culture, society, language, and people of Vietnam, plays an indispensable role in shaping tourism models based on the country's core values. Vietnamese Studies not only focuses on theory but also helps develop practical applications in tourism in Vietnam. Associate Professor Huynh Ngoc Thu, Head of the Department of Vietnamese Studies, Faculty of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City, shared: “Vietnamese Studies goes beyond theoretical research and contributes to guiding tourism development through the unique cultural and historical values of each region. This provides a comprehensive perspective, helping to create tourism products that are both attractive and sustainable.” See more at: https://tcdulichtphcm.vn/suy-ngam/viet-nam-hoc-nen-tang-vung-chac-de-phat-trien-du-lich-ben-vung-c8a86464.html
